Optimising your marketing for LLMs and AI with Data Story - Session 1 of 4

Marketing has evolved - has your business kept pace?

With AI overviews reshaping search, ChatGPT now reaching over 800 million weekly users, and more platforms adopting AI-first interfaces, how (and whether) your brand shows up is becoming a critical priority for modern marketers.

This session is one of four expert-led workshops hosted by Data Story, designed to help businesses understand and adapt to the rapidly changing AI landscape. You’ll gain practical insight into how large language models are influencing discovery, content, and brand visibility - and what you should be doing now to stay ahead.

In this session, we’ll explore:

• SEO vs AEO (Answer Engine Optimisation) - and why it matters
• Building prompt libraries using SEO data
• Developing an LLM-led content strategy
• Defining brand differentiators to survive increasing commoditisation

Whether you’re leading marketing, strategy, or growth, this session will equip you with frameworks and actions to future-proof your brand in an AI-driven world.

Hosted by Data Story. Data Story helps businesses grow by turning data into decisions. Their team blends analytics, marketing expertise, and emerging AI tools to uncover insights that drive measurable impact.

‍