Marketing foundations: understanding and growing your market share - Session 2 of 4
Future proof marketing
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An average business can thrive in a great market. A great business in a poor market will always struggle. Yet too often, marketing focuses on tactics before truly understanding the market itself.
This session brings the market back into marketing. Designed for leaders and decision-makers, it focuses on the foundational thinking required to understand where your business really competes, why customers choose you over alternatives, and how to make strategic decisions in an AI-driven landscape.
You’ll be challenged to think critically about your market dynamics and equipped with frameworks to guide long-term growth, not just short-term wins.
In this session, we’ll explore:
- What market are you actually in - and when and why customers buy from you versus competitors
- What defines a good (and scalable) market
- How to measure your market size, structure, and opportunity
- Practical ways to grow and defend your market share
This session is ideal for founders, executives, and marketing leaders looking to strengthen their strategic foundations and lead with clarity in an increasingly complex environment.
Hosted by Data Story. Data Story helps businesses grow by turning data into decisions. Their team blends analytics, marketing expertise, and emerging AI tools to uncover insights that drive measurable impact.
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