Building Iconic Brands in Experience-Led Markets with NZSki & Marketing Association

Join us at Mountain Club for an exclusive Marketing Association event featuring Ella Spittle, senior leader at NZSki, sharing insights from one of New Zealand’s most iconic tourism and leisure brands.

Ellie Spittle - NZSki
Ella Spittle is a senior leader at NZSki, the organisation behind some of Aotearoa’s most iconic alpine destinations. With a strong background in commercial strategy, partnerships, and brand development, Ella plays a key role in shaping how NZSki connects with customers, communities, and partners both locally and internationally. She is passionate about the future of alpine tourism in New Zealand and focused on building sustainable, high-performing experiences that grow the sport and the industry.

Ella will deliver a 30-minute presentation exploring how NZSki approaches brand, partnerships, and customer experience in a highly competitive, seasonal, and experience-driven market. Drawing on real-world examples from across NZSki’s alpine portfolio, Ella will unpack what it takes to build relevance, loyalty, and long-term value in a dynamic industry.

The session will be followed by Q&A and networking, offering attendees the opportunity to connect with peers, exchange ideas, and continue the conversation in Mountain Club’s relaxed environment.

This event is ideal for marketers interested in brand strategy, experience-led growth, and the intersection of tourism, lifestyle, and commercial performance.

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